Welcome to Scouting America

If you haven’t heard, BSA announced a name change of our program.  The organization emphasized that the program and values will remain the same, only a more inclusive name will now be used. The February 8, 2025 anniversary is the  official date of the name change and rebranding has already started. Below are a few online notes about the Scouting America name change.

“IRVING, Tex. (May 7, 2024) – The Boy Scouts of America today announced that it will rebrand to Scouting America, reflecting the organization’s ongoing commitment to welcome every youth and family in America to experience the benefits of Scouting. The change will go into effect on February 8, 2025, the organization’s 115th anniversary. “

Read the full article here: 

“… We are committed to the unchanging ideals of the Scout Oath, Law and our duty to country and our faith. Like the points of a compass, they are constant. They unite us as a movement as we prepare young people for lives of purpose and impact….”

Read the full letter here:

https://www.scouting.org/executive-comms-blog/an-open-letter-on-scouting-america-from-chief-scout-executive-roger-krone/?utm_source=scoutingwire&utm_campaign=dm91691&utm_medium=email&utm_content=

How the Boy Scouts rolled out their rebrand and weathered name-change controversy

Boy Scouts Rebrand As ‘Scouting America’ To Boost Inclusivity

https://www.forbes.com/sites/kimelsesser/2024/05/07/boy-scouts-rebrand-as-scouting-america-to-boost-inclusivity/

Chat GPT prompted by North Shore Scouter Joel Holst:

The rebranding of Boy Scouts of America to “Scouting America” brings several benefits to both Scouts (youth participants) and Scouters (adult leaders and volunteers):

1. Inclusivity: The new name signals a commitment to inclusivity, making it clear that the organization is open to all youth, regardless of gender. This can help attract a more diverse group of participants and foster a more inclusive environment.
2. Modernization: Updating the brand helps the organization appear more modern and in tune with contemporary values, making it more appealing to today’s families.
3. Broader Appeal: The name “Scouting America” resonates more broadly with the general public, which can enhance recruitment efforts and increase membership.
4. Unified Identity: A single, inclusive name helps create a unified identity for the organization, reducing confusion and making it easier to market and promote the benefits of scouting to a wider audience.
5. Enhanced Recognition: The new brand can improve recognition and awareness of the organization’s programs and values, potentially leading to increased support from communities, sponsors, and partners.
6. Consistency: Aligning the brand with the organization’s inclusive practices ensures consistency in messaging and helps reinforce the values of diversity and equality within the scouting community.
7. Positive Public Image: By proactively embracing inclusivity, Scouting America can enhance its public image and reputation, showcasing its commitment to providing opportunities for all young people.
8. Program Accessibility: A more inclusive brand can lead to the development of programs that are more accessible and appealing to a wider range of youth, promoting personal growth, leadership, and community involvement.

Overall, the rebranding to Scouting America helps position the organization for future growth and success by reflecting its evolving mission and values.